22:1401CONFIDENCE IN A CAN.
EAT THE
FUCKING
PIZZA.
CHEAT is a functional drink made for the meals you were going to eat anyway.
Pizza. Burgers. Dessert. Midnight noodles. Whatever.
We are not here to tell you not to eat it.
We made CHEAT for it.
330 ML. NOT A WEIGHT LOSS DRINK.SCROLL↓
THE ORIGINAL CHEATENJOY MORE. REGRET LESS.
EAT THE PIZZA ORDER DESSERT MAKE IT A CHEAT
01 / MEET YOUR PLUS-ONE
FOR THE MEALS
YOU ACTUALLY
WANT TO EAT.
The extra slice. The late-night noodles. The “shall we get dessert?” CHEAT is a functional drink made for those moments.
No new personality required. Just you, your favourite food, and something cold on the side.
BEST SERVEDWITH A GOOD TIME.
FUNCTIONAL DRINK330 ML ↗
01
CHILL IT.Good things come cold.
02
CRACK IT.Before or with your meal.
03
ENJOY IT.You know what to do.
02 / BREAK THE ROUTINE
GO ON.
GIVE IN.
Life happens around food.
We’ll meet you there.
03 / FOOD FOR THOUGHT
BIG APPETITE.
SMARTER
THINKING.
Food is one of life’s great pleasures.
We’re building something around that.
A different starting point.
People love food. We start there. CHEAT is a functional drink designed around the moments when people choose indulgence.
04 / OUT IN THE WORLD
THIS IS
THE CHEAT LIFE.
For the unplanned plans.
And the people you make them with.
22:1401
16:3202Out of office.
01:1703Past your bedtime.
17:4604Take the long way.
20:0605The usual, please.
19:4206Stay for the encore.
THE CALORIC CONDOM.CHEAT RESPONSIBLY.
YOU KNOW WHAT
YOU’RE ABOUT TO DO.
ENJOY
RESPONSIBLY.
05 / GOOD QUESTIONS
A LITTLE
CLARITY.
Everything you wanted to ask
before cracking one open.
CHEAT is a functional drink made for the meals you were going to eat anyway. It is our first application of CheatSugars™, a functional sugar platform we are developing.
Drink CHEAT before or with your meal. Serve it cold, and follow the directions on the product label.
No. CHEAT does not make excessive junk food consumption harmless or replace a balanced diet. It is not a weight-loss treatment. Enjoy your food, and CHEAT responsibly.
CHEAT is currently sold out. Join the availability list and tell us your country so we can let you know when it is available in your market.
We are interested in distribution, retail, hospitality, creators and collaborations. Use the partnership or creator links below to tell us what you have in mind.
THERE’S A SEAT AT THE TABLE.